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Daniel R.
SEO Lead, AffSERP
Daniel leads SEO at AffSERP. He spent years building and ranking niche sites before joining, and most of what he writes comes from that: keyword research that works without a paid subscription, reading a results page to judge whether a new site can rank, and structuring a site so its authority lands on the pages that earn.
His guides favour methods over tools. If a step can be done by looking at Google, a competitor's sitemap or your own Search Console, he'll show that first, and only then what a tool saves you.
Articles by Daniel
SEO
How to Do Keyword Research for a Niche Site Without Paid Tools
Six free sources, a noun-and-modifier grid, and judging difficulty from the search results.
SEO
Informational vs Commercial Keywords: Which Should Your Site Target First?
Commercial pays, informational ranks: what to publish first and the cluster ratio that works.
SEO
How to Find a Competitor's Keywords From Their Sitemap (No Paid Tools)
Find the sitemap, keep the articles, turn slugs into keywords, read the patterns, and find the gaps.